Annual Report 2015
CORPORATE SUSTAINABILITY
57
SPORTS FOR ALL
The Group supports major
sporting events and other
sports-related community
programme to foster
development of sports in
Hong Kong and promote
healthy living.
A Signature Hong Kong Event
Since 2011, and for the forth consecutive years, New World Group has been
the title sponsor of New World Harbour Race, organised by the Hong Kong
Amateur Swimming Association. New World Harbour Race 2014 was awarded
the “M Mark” status for the third consecutive year and the Outstanding
Progress Award by the Major Sports Events Committee, recognising the
event’s contribution in promoting sports development in Hong Kong. The event
also scored a Grand Award at the International Mercury Awards, a testament
to the event’s distinguished performance in public relations and promotion.
Participation in New World Harbour Race 2014 hit a new record high. Elite
swimmers from Hong Kong and around the world competed in high spirits,
showcasing Hong Kong’s charm as an international metropolis. It was
encouraging to witness five outstanding students from the New World
Swimming Academy, under the Group’s sustainable community programme
New World Springboard, taking on the challenges of participating in the race.
To strengthen safety measures, tow float was introduced for easy
identification of swimmers’ locations. The Group strives to continually improve
race arrangements for this iconic sporting event, and promote the sport of
swimming and healthy lifestyle.
A Showcase of Strength and Determination
The Group continued to be the title sponsor of New World International
Triathlon, the first triathlon held in urban Hong Kong. Comprising swimming,
biking and running with the city’s landmark Victoria Harbour and metropolitan
Tsim Sha Tsui East as backdrop, the race draws athletes of strength and
determination from around the world.
In its second edition, the scale of the race was lifted with participation from
around 400 international and local elites, including a number of Olympians.
Through supporting another celebrated sporting event in town, the Group
aspires to promote perseverance and fortitude, which are values shared by
Hong Kong people.
