Annual Report 2015
59
CORPORATE SUSTAINABILITY
K11 Art Village
In KAF’s continual effort to promote the development of young talents in
the contemporary art sectors, K11 art village is established with the aim to
nurture artists by providing a platform and means for them to create art that
would reach a larger audience both locally and globally to bolster their creative
careers.
NEWWORLD
SPRINGBOARD
NewWorldGroup has been
organising sustainable
community programmes
to enhance social inclusion
and improve social mobility
of the under-resourced,
particularly children and
youths. Continuous efforts
have been devoted to
building human capital for
the betterment of society.
Funded by the New World Group Charity Foundation, the New World
Springboard sustainable community programme was launched in 2012 and
has since provided up to seven years of professional training to more than 400
students between the ages of seven and 12 through New World Swimming
Academy and New World Basketball League. There is also a New World
Springboard Mentorship Programme, with Group staff members as mentors to
support the development of the students. To further enhance the programme,
“Star Mentors” have been introduced in early 2014 to provide students with
one-on-one coaching. The New World Springboard Parent Club was established
in May 2014 to offer members assistance and exchange opportunities. In
addition, two kinds of sports and the New World Springboard Community
Ambassador Programme have also been introduced in 2015 to groom more
promising athletes, while engaging them with volunteering for worthy causes.
Grooming Promising Athletes
The Group works with the Hong Kong Amateur Swimming Association and
the Hong Kong Basketball Association for the New World Swimming Academy
and the New World Basketball League respectively, offering under-resourced
youths an opportunity to unleash their full potential. An Inter-district Swimming
Championship is held every year to let students compete with each other in
true sportsmanship after intensive training. In fact, promising students from
the programme have also begun to emerge in public competitions. Five young
swimmers from New World Springboard finished New World Harbour Race
2014 and made a big splash. They inspire fellow students to achieve their
aspirations.
