Interim Report 2015/2016
EXECUTIVE VICE-CHAIRMAN’S REPORT
13
“We Create, We are Artisans!” Under The Artisanal Movement, which marks a new page for the development of the
New World brand, unique brand characters will be seen in all developments of the Group. This will be a journey of
exploring unlimited imagination, one that will gather all of New World Group’s bespoke craftsmanship and innovative
living experience in bringing modern life to a standard close to historic perpetuity. Through The Artisanal Movement, the
Group looks forward to providing customers with fine living experience with a mix of superb craftsmanship, traditional
culture and the use of upmarket materials. The customised living environment embraced by craftsmanship and
aesthetics, where dreams come true and imagination is explored, ideally gives rise to a type of unique culture and quality
of modern life.
For property development in Hong Kong, the Group launched a series of finely-designed bespoke projects which
received overwhelming market responses. The Group will work hard on the preparations for new launches for projects
including “BOHEMIAN HOUSE” in Western District, “MOUNT PAVILIA” in Clear Water Bay, “FLEUR PAVILIA” in North
Point and Tsuen Wan West Station project. It is expected that a total of more than 2,900 new residential units will be
launched to the market, becoming new driver for the Group’s property sales in Hong Kong.
For sustaining a quality landbank in Hong Kong, the Group will carefully identify and select development opportunities to
expand its landbank in Hong Kong with reference to future market supply and consumption preference of home buyers.
Taking into account the flexibility provided for under the development conditions of the respective projects, the Group
will strive to secure unique land resources of premium quality to support the Group’s sustainable development.
For property rental in Hong Kong, in response to the changing structure and consumption patterns of local consumers
and those from Mainland China, the revolutionary formation of the world’s first museum retail concept by K11
represented a ground-breaking initiative for the retail market to depart from tradition and mingle art with business,
creating new consumption experience and brand equity. Riding on various brand concepts, the Group solidified the
tenant mix and introduced new logos and mall design, turning D•PARK into the first land-marking shopping mall in the
western part of New Territories for the enjoyment of family activities, and extending the reach of its retail presence
with a multitude of brands. For the redevelopment of New World Centre, located at the core area of Tsim Sha Tsui
promenade, construction is being carried out as scheduled.
The Group will continue to uplift the value of the New World brand and focus on the two core businesses namely
property sales and property rental, adhering to the key strategy of structure and resources optimisation and
strengthening synergy internally to further enhance its competitiveness. Meanwhile, the Group will listen attentively to
market needs and customers’ feedback. With our spiritual unity, forward-looking vision and bespoke craftsmanship, we
strive to create differentiated products and services of top quality, explore and generate bespoke and unique experience
for customers, so as to consolidate the superior market standing of the New World brand and maximise the interests of
our stakeholders.
Dr. Cheng Chi-Kong, Adrian
Executive Vice-chairman and Joint General Manager
23 February 2016
