Annual Report 2015
EXECUTIVE VICE-CHAIRMAN’S REPORT
35
The redevelopment of New World
Centre, located at the core area
of Tsim Sha Tsui promenade, the
construction is being carried out as
scheduled. Upon completion, the
project is expected to become a key
landmark in Hong Kong.
NWSH, NWCL and NWDS , t he
listed subsidiaries of the Group, are
expected to be benefited from the
stable and healthy development of
China’s economy in the medium-
to-long term under its structural
optimisation, enhancement and
alteration. Meanwhile, the Group
will also strive to collaborate closely
with the three listed subsidiaries to
effectively utilise and leverage the
brand equity and synergy of the New
World Group, bringing forth positive
effects to operations.
Exploring unlimited imagination,
arousing craftsmanship and inheriting
an aesthetic spirit represent the
unique characters of the New World
brand. Going forward, the Group
will remain its pursuit of ongoing
innovation and excellence, attend
to every detail of customers’ needs,
accomplish dreams with passion,
and ma x imi se i n t e r es t s o f i t s
stakeholders.
For sustaining a quality landbank in
Hong Kong, the Group will carefully
identify and select development
opportunities to expand its landbank
in Hong Kong with reference to future
market supply and consumption
preference of home buyers. Taking
into account the flexibility provided for
under the development conditions of
the respective projects, the Group will
strive to secure unique land resources
of premium quality to support the
Group’s sustainable development.
The Group will continue to enhance
its development resources through
public auction and tender, old building
redevelopment and agricultural land
conversion.
For property rental business in Hong
Kong, in response to the changing
structure and consumption patterns
of local consumers and those from
Mainland China, the Group pioneered
in creating the original brand K11
in 2009, offering new shopping
experience to the high-spending
middle class. In recent years, the
Group has further introduced the
refinements and quality enhancement
programs to its investment projects,
Discovery Park Shopping Centre is
now undergoing the final stages of
overhaul. Efforts have been made to
upgrade the tenant mix and improve
the physical facilities, for bringing
fresh and comfortable shopping
experiences to its consumers upon
completion.
works with a pair of hands. This
is an explicit utterance that the
thoughts of a craftsman may go far
beyond people’s imagination. In fact,
sophisticated craftsmanship blends
with endless innovation and the spirit
of pursuing excellence, catering to
customers’ needs in every detail
and passionately leading the way to
realising dreams. The fine fabrication
of every detail with dexterous
craftsmanship is the very soul of The
Artisanal Movement. A tailor-made
sculpture, a unique antique lighting, or
even a handle may give a warm and
real sense of touch. The New World
Group is dedicated to searching
for unique collections from all over
the world, to create personalised
experience and uplift the standard of
modern life.
For property development in Hong
Kong, following the launch of a series
of finely-designed projects which
received overwhelming market
responses, and leveraging the sound
performance in property sales in
FY2015, the Group will work hard on
the preparations for new launches for
projects including “MOUNT PAVILIA”
in Clear Water Bay, “THE PARKHILL”
in Yuen Long, “BOHEMIAN HOUSE”
in Western District and “FLEUR
PAV I L I A” i n No r t h Po i n t . I t i s
expected that a total of more than
2,500 new residential units will be
launched to the market.
Dr. Cheng Chi-Kong, Adrian
Executive Vice-chairman & Joint General Manager
24 September 2015
