Annual Report 2016
15
Cha i rman ' s S t a t emen t
To Our Shareholders,
“Change” and “no change” represent two extremes, between
which it is the greatest challenge in one’s deed and conduct
to strike a proper balance.
In the course of business operations, an entrepreneur flexibly
adjusts strategic ideas and business models in response to
external trend of development. Whilst following a pattern of
development, it is also necessary to hold fast to one’s faith
and trust that originality and distinct uniqueness will chart
a successful path of innovation. The growth of a brand is
therefore an art of determining the propriety of “change” and
“no change” between reality and belief.
Phil Knight, the entrepreneur who brought Nike all the way
to becoming a world-renowned brand, made his resolute
move in setting off on his very own journey of originality in
his early years, under his persistent belief for sports, and
created a business of ample vitality and distinct uniqueness.
Despite all risks, defeats and frustrations during the process,
his firm belief in “sports’ power to heal and change” and the
strategies of flexibly adopting technology, design innovation
and brand endorsement, have successfully created a world-
changing new brand and new culture in a decade’s time. The
brand philosophy of “Just do it” underscored Phil Knight’s
adherence to the ideals: “Don’t let the skeptics bring you
down; just do it”.
I n t h e a r e n a o f b u s i n e s s d e v e l o pme n t , N ew Wo r l d
De v e l opmen t h a s s p a red no e f f o r t a nd rema i ned i t s
unswerving determination ever since its establishment in
the 1970’s. On the belief and enthusiasm for the provision of
premium products and services to the market, and in line with
the trend of market development, New World Development
has always flexibly incorporated innovative ideas and new
technology and made appropriate adjustments to its business
strategies in implementing its goals, delivering superior and
caring services that lived up to the value of consumers from
the very bottom of their heart, uplifting the brand equity of
its core property development business, and successfully
delivering to the general public the experience of life and
living which is uniquely available from the New World brand.
The Artisanal Movement best defines the character of the
New World brand. It is a journey of surpassing design and
aestheticism and exploring unlimited imagination. Original
craftsmanship, blended with the spirit of ongoing innovation
and pursuit of excellence, attend to every detail of customers’
needs and accomplish dreams with passion. The Group strives
to deliver to the customers unique artisanal experience, which
is consistent with the cultural and artistic essence as well as
living attitude embodied in the Group’s products and services.
Despite the numerous uncertainties and sharp contradictions
underlying the macro environment and the global economy,
the highly cohesive team of the Group will be at the helm
to lead the way through hardship and adversity towards
sustainable development and spiritual continuance. Sharing
the same beliefs and recognising its missions, the team will
make every endeavour to hold firm to the core values of
the Group in everything it does, and make flexible moves in
incorporating innovative ideas to create endless power that
fuels the Group’s success as it moves forward.
Carrying on with its creativity and working strenuously
on the New World brand, the Group will strive to enhance
its property business in Hong Kong and Mainland China,
pursue development opportunities and room for structural
improvement and resources optimisation, and create better
synergy among its business segments. It is by such efforts
that the Group’s brand equity will be further unleashed and
the interests of our stakeholders will be maximised.
Dr. Cheng Kar-Shun, Henry
Chairman
Hong Kong, 21 September 2016
