Annual Report 2016
19
Execu t i v e V i ce - Cha i rman ’s Repo r t
The Group has committed to using artisanal elements to
exemplify the unique tastes and atmosphere carried by the
New World brand, to provide the best choice to home
buyers. For example, the BOHEMIAN HOUSE, a boutique
project on Hong Kong Island launched by the Group in May
2016, the design concept was to elegantly integrate the
beauty of simplicity into the living space and create a
cultural taste of living, contrasting with the generally-held
concept of luxury. Market response to the project was
overwhelming with only one unit being unsold as at the end
of August 2016.
T h e G r o u p h a s a c t i v e l y r e v i ewe d t h e mome n t um o f
launching new residential projects by assessing market
conditions and the needs of home buyers, with flexible
product lines to address customer requirements on the
market. THE MOUNT PAVILIA, a luxury residence at Clear
Water Bay, will provide 680 residential units offering a
blended mix of layouts. Apart from the aforesaid, the Group
also plans to launch new residential projects including Tsuen
Wan West Station Project named as “THE PAVILIA BAY”, Sai
Yuen Lane Project in Sai Ying Pun and Heung Sze Wui Road
Project in Tuen Mun, to bring strong momentum to the
Group’s Hong Kong property development business.
