Annual Report 2016 - page 70

Co r po r a t e Su s t a i nab i l i t y
New World Development Company Limited
56
Message from Management
As a premium brand with businesses across diverse sectors, the New World Group has a tremendous ability to make an
impact on people’s lives through its sustainability programmes and initiatives.
The Artisanal Movement, our unique brand personality, plays an important role in underpinning and driving this sustainability
journey. We also acknowledge the importance of our customers’ voices in shaping our sustainability strategies and have
become more committed than ever to weaving sustainability into all of our business operations while heightening awareness
of environmental, social and governance (“ESG”) issues among our stakeholders.
As artisans, we are proud to be trend-setters who inspire bold imagination. We champion green lifestyles and address
environmental impacts through innovative solutions executed with meticulous craftsmanship. As a caring and responsible
corporate citizen, we are mindful of giving back to the community by crafting bespoke community programmes with high
impact for under-resourced youth. We continue to draw inspiration from our rich cultural heritage and incorporate creative,
aesthetic elements into our properties that exceed the expectations of our customers. For the future, we will stay abreast of
market and sustainability trends in the market as well as the evolving needs of our stakeholders in order to balance the
interests of the environment, society and economic returns.
The introduction of a more stringent ESG Reporting Guide by Hong Kong Exchanges and Clearing Limited gives us an
opportunity to showcase our achievements and celebrate the milestones on our sustainability journey. We believe The
Artisanal Movement has been and always will be the foundation on which to grow as a brand. The five elements of The
Artisanal Movement — Imagination, Bespoke, Craftsmanship, Heritage and Contemporary — form the structure of this
section as we demonstrate who we are as artisans and the progress we have made. I invite you to join us on this
sustainability journey of The Artisanal Movement.
Dr. Cheng Chi-Kong, Adrian
Executive Vice-chairman & Joint General Manager
Chairperson of New World Group Sustainability Steering Committee
21 September 2016
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