New World Development Company Limited
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Co r po r a t e Su s t a i nab i l i t y
HERITAGE
THE ENVIRONMENT
True to the spirit of The Artisanal Movement, our commitment to environmental protection not only embraces sustainability
but takes inspiration from our cultural heritage and our desire to create a lasting legacy for future generations.
This spirit guides us in all of the developments we build and the properties we manage.
Property Development
Whenever we embark on a new project, we engage a committee comprising representatives of departments involved in the
property development life cycle. This approach allows us to address sustainability concerns holistically and effectively.
Under this approach, we add green lifestyle features into our buildings that meet green building certification standards and
help to raise public awareness of environmental issues. We utilise Voice of Customers (VoC) channels, including a mobile
app and internal taskforces to invite suggestions for improvements and innovation.
We believe that environmental sustainability should be promoted as a mindset among the general public. An example of how
we do this is “The Green Atrium“ — a sustainable lifestyle and learning hub adjacent to “Park Signature”, our residential
development in Yuen Long. This experimental project promotes an eco-friendly lifestyle and educates its visitors on food
cycle concepts through an interactive learning centre, organic farm, farm-to-table restaurant, and health products store.
“The Green Atrium“ includes 32 sustainable building features under the
categories of Energy, Air, Water, Food and Waste. One significant feature is
the Air Induction Unit (AIU) — an energy-efficient bladeless fan designed
for semi-outdoor environments. This AIU, which is based on aerodynamic
principles, produces large volumes of airflow with gentle wind speeds.
Taking into consideration the thermal comfort of building users and
aesthetics, the designers of the patented device were recognised by the
Hong Kong Institute of Engineers at the “Innovation Awards for Young
Members 2015”.
In order to bring “Park Signature” residents closer to nature, a light swing doors system was installed at “Timber House” (the
clubhouse of “Park Signature”), which can be opened at different angles to admit natural airflow when wind speeds at “The
Green Atrium“ reach a certain level, thereby decreasing energy consumption from air conditioning.
Another example is “Tsim Sha Tsui K11 Art Mall“, whose core values are Art • People •
Nature. At “K11“, we engage the public and tenants through food waste recycling
programmes, energy reduction initiatives and eco-friendly designs. Regular exhibitions
are also held to promote low-carbon, green living concepts, including a campaign that
showcased upcycled garments and the reduction of waste in the fashion industry. In
Hong Kong’s first carbon neutral Christmas exhibition, “K11“ also used LED lights and
offset its emissions by purchasing carbon credits generated from a reforestation project
in Sichuan province.
Air Induction Unit (AIU) in “The
Green Atrium”
