New World Development Company Limited
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Co r po r a t e Su s t a i nab i l i t y
During our stakeholder engagement exercise, our green NGO partners recommended that we pursue fewer projects or
causes in a more strategic and integrated manner so that we can focus our efforts on priority issues such as waste
reduction, conservation and water.
For the future, we will seek opportunities for deeper engagement with NGOs that are dedicated to strategic causes. We will
also engage more with our other stakeholders and broaden our outreach to the community so that we can identify
opportunities for long-term programmes that are relevant to their needs.
Promoting Innovative Technologies
The Group acknowledges the integral role of innovative
technologies in the development of business and society.
In addition to adopting digital processes and data analytics
in performance benchmarking and business planning, we
a r e p l a c i n g a g r e a t e r emp h a s i s o n e x p l o r i n g n ew
technologies that have the potential of defining a greener
lifestyle for the future. We will also explore the feasibility
of applying Internet of Things (IoT) concepts and devices to
make “smart living” a reality.
In 2016, “Tsim Sha Tsui K11” presented “
Electronic Vibes
”, an exhibition that featured international and local artists and
explored electronic art forms using virtual reality (VR). One of the highlights of the exhibition was a VR art jamming workshop
to give the public a glimpse of tomorrow’s technology. We will continue to inspire the minds of our stakeholders by utilising
technology to present an artisanal lifestyle and the integration of technology into our business and public engagement.
Future of The Artisanal Movement
The Artisanal Movement has been set as the new direction for NWD to fulfil our mission as a sustainable company and to
embed our values in all of our products and services.
In the future, we will increase awareness of The Artisanal Movement among the public, our customers, tenants and
suppliers, as well as our own staff. To achieve this objective, we will formulate a strategic plan that incorporates The
Artisanal Movement into our ESG practices and policies.
We believe this is essential to delivering a concise branding message on sustainability. Conveying this message will be
achieved through regular updates on our sustainability initiatives, using stories that focus on the impact of our programmes
in the community, as well as face-to-face communication and other publicity channels.
As awareness of the importance of sustainability continues to grow, making The Artisanal Movement synonymous with our
brand will be critical for maintaining our competitive edge as a premium brand in Hong Kong.
