New World Development Company Limited
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Co r po r a t e Su s t a i nab i l i t y
Parent Club & Community Ambassador Programme
The Parent Club, which was established in 2014, continued to organise parent-child activities that foster harmonious family
relationships and the all-round development of children. In 2015, we launched the New World Springboard Community
Ambassador Programme to encourage students and their mentors to give back to society. Service activities included visits to
deprived families in Kwun Tong during the Mid-Autumn Festival, a spring home clean-up for the elderly before the Lunar New
Year, and photography services to an under-resourced community in Tin Shui Wai. In addition to benefitting members of the
community, the Ambassador Programme strengthens the interpersonal skills of the student volunteers while giving them a
greater sense of mission.
Volunteering
One of the focuses of our volunteering programme is to make use of the talents and skills of our staff in order to contribute
to society. In 2015, we expanded this programme by forming train-the-trainer volunteering units. One of these was a
photography unit, in which a talented volunteer photographer trained other volunteers to provide free photography services
to under-resourced communities. The next train-the-trainer unit will be a magic team, while other skill-based volunteer
opportunities will be established in the future.
Additional volunteer activities organised during the year included trips to Ocean Park and Disneyland with the Children’s
Cancer Foundation.
The total number of volunteers in 2015/16 was 957.
